Creative Partnership Proposal

Sedyy×BMW M

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The Concept

What life feels like
driving BMW M in Portugal.

My audience follows me for the travel lifestyle I have built, and the car I am driving is what they ask about most in the comments. Putting an M car inside one of these trips means the car is in the front of every shot and the backdrop is whatever landscape I drive into that day.

One trip, one car, reaching millions of people around the world. My vision: bring one of your cars on a five day trip across Portugal, from Lisbon to Porto and the nature in between. The trip takes that audience along to experience what life feels like driving an M car.

The Proposal

I am proposing a trip through Portugal with BMW M,
and a campaign built around it.

Nine months of my creative work has been watched 41.8M times and the audience watching is regularly asking about the cars I drive.

The concept

A five day road trip from Lisbon to Porto, with the car at the center of it. Coastal roads, Portuguese hills, city views and the iconic properties along the way, all captured the way I capture everything on my page: an aspirational life shot authentically rather than staged.

Where and when
Portugal is the destination and you set the window.
The car
One of yours for the first trip, and a longer rotation if the campaign carries on.
Mine to plan
The route and the stops are mine to build, with the timing set to suit your availability. This is a starting point, not a finished plan.
What gets made

A full campaign of video posts, carousels and Stories, all tagged to you and centered on the car, made in the format my audience already follows.

Cinematic shots
From wide landscape frames to close cuts on the details, with the car shot in the environments it was built for.
Face-forward POV
The whole experience from the perspective of the person living it, whether that is the driving, the comfort or the scenery the car sits in. The viewer is fully immersed.
Production standard
Everything made to the standard of the rest of my page, shot with a filmmaker's eye and color graded professionally.
What a campaign looks like

The campaign below is a trial and it costs you nothing. I capture far more on the trip than the trial uses. If those posts perform, you can extend into a paid campaign of up to 10+ video posts, four to five carousel integrations and multiple Stories sets. It comes off the same trip, with no second shoot. One trip covers both, and if you would rather run the trial and leave it there, that works too.

01
3 × Cinematic Video Posts

Fully produced and cross-posted to Instagram and TikTok, built out of the trip itself: the roads, the places and the life around the car.

Posted to 1M+ Audience
02
2 × Carousel Integrations

The posts my audience saves, with the car inside the trip rather than the subject of an advert.

Posted to 275K+ Instagram
03
2 × Instagram Stories Sets

Delivered live while the trip is still happening, each Story tagging your brand.

Posted to 275K+ Instagram
04
Usage Rights

Delivered in full resolution and licensed for your channels. One year organic and 30 days paid, both extendable.

Yours to Keep & Run

Category exclusivity is available if you want it: I hold off other car brands for the campaign and an agreed window after, and it is priced in.

What success looks like

Nobody at this level is sitting through advertising, and the people you want are on Instagram watching somebody they already follow. When the car turns up inside a trip they are already invested in, it stops being an advert and becomes a question in the comments. You cannot talk somebody into wanting a car, but you can let them feel what it is like to drive one.

Across the 126 videos I have posted in the last nine months my videos average 332K views each. Over the same nine months that came to 513K saves and 579K shares, which are the two things nobody does by accident. Saving a post is somebody planning to come back to it, and sharing it is somebody putting their own name behind the recommendation. That is intent rather than attention, and it is the part that keeps working after the campaign ends. The videos stay up on my page, so somebody can find one a year from now and watch that car being used.

Every figure here is Instagram only. The same videos also go to a separate TikTok audience, so the real reach is higher.

Trusted By
Samsung
Sony
Mercedes-Benz
DJI
Insta360
Disney Music Group
Warner Music Group
Universal Music Group
CapCut
Wondershare
Edge NYC
Samsung
Sony
Mercedes-Benz
DJI
Insta360
Disney Music Group
Warner Music Group
Universal Music Group
CapCut
Wondershare
Edge NYC
Past Campaigns

A proven track record with
global brands.

Real campaigns, real numbers. The same cinematic format I would bring to BMW M.

RentFYV
Late Night Drives · Brand Partnership

A partnership with RentFYV, built as a late-night drive through Los Angeles instead of a car ad. Face-forward POV from behind the wheel, cut so it plays like something you would watch anyway and not like an advert. 1.5M views on Instagram and another 1M on TikTok.

sedyyfilms
sedyyfilmsBrand Partnership · RentFYV
1,481,711 views
163,544 likes
14,998 saves
+ 1M on TikTok

sedyyfilms late night drives in los angeles @rentfyv

Paris
Night Drives · Organic

Personal work, not a campaign. A convertible night drive through Paris, past the Eiffel Tower and along the Seine, shot in the same format I would bring to a brand. 774K views on Instagram and 275K more on TikTok.

sedyyfilms
sedyyfilmsParis, France
790,814 views
107,756 likes
10,514 saves
+ 275K on TikTok

sedyyfilms night drives in paris

Swiss Alps Roadtrip
Alpine Drives · Organic

Two unsponsored drives from the same Swiss trip: an evening run out to the lake, and a golden-hour roadtrip through the Alps. 366K and 657K views on Instagram, with no brand behind either.

sedyyfilms
sedyyfilmsSwiss Alps, Switzerland
374,945 views
48,548 likes
5,183 saves
+ 486K on TikTok

sedyyfilms evenings in switzerland

sedyyfilms
sedyyfilmsSwiss Alps, Switzerland
656,952 views
70,310 likes
9,467 saves
+ 18K on TikTok

sedyyfilms dream date experience

Photo Carousels

The moments between
the driving.

Carousels from the same trips. Unposed, personal, and the format my audience saves and returns to most.

sedyyfilms
sedyyfilms Swiss Alps, Switzerland
1/7
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
1,197,257 views
154,806 likes
12,636 saves

sedyyfilms that one switzerland roadtrip

sedyyfilms
sedyyfilms Los Angeles, California
1/8
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
361,155 views
29,835 likes
3,119 saves

sedyyfilms LA season

sedyyfilms
sedyyfilms Paris, France
1/10
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
291,762 views
15,168 likes
1,502 saves

sedyyfilms nights in paris

Straight From The Comments

“what car is that?”

Every driving video turns my comments into a car conversation, and nothing starts that conversation faster than an M car. 650+ comments sit on the driving content alone, and that audience shows up for the car itself.

650+
Comments On My Driving Content
Real comments from my videos · 29 of 650+, verbatim · handles anonymised
The Audience

An audience that acts, not scrolls.

How they behave
41.8MViews in the
last nine months
34.9MTotal reach,
same window
332KAverage views
per video
10Posts past 1M views
last nine months alone
3.6K saves per video on average, 513K saves and 579K shares across all 155 posts. Saving and sharing is intent, not passive scrolling.
Who is watching
81%Aged 18–34 46%In the 18–24
bracket
77%Male 23%Female
Nearly one in four is female, on the followers Instagram can identify.
How deeply they engage
13.0%
Typical post
17.8%
Best quarter of posts
Likes, comments, saves and shares measured against reach, not against follower count.
Where they are
21% Western
market
The United States is 11% of the audience on its own, the largest single market inside the Western share.
Western21%
South Asia19%
MENA18%
Latin America10%
Southeast Asia10%
East Asia7%
Russia + Central Asia3%
Other markets12%
Instagram only, 275K+ followers on @sedyyfilms. Last nine months to 16 August 2026: 155 posts, of which 126 are video. Views and per-video averages are measured over the videos and reach, saves and shares cover all 155 posts.
The Format

Why this content
actually converts.

01

Face-Forward

My content opens on me, not the view, and my audience knows my face and trusts my taste. So when a car appears in my frame, the comments fill with people asking what it is and where to find one.

02

Cinematic Standard

Every piece is color-graded, sound-designed, and paced for emotion, so it plays as content first and advert second, and sponsored work sits on my grid without breaking it.

03

13.0% Engagement

That is likes, comments, saves and shares measured against the reach of each post, and half of everything I put out does better than it. These are not passive followers. They save, share, and DM asking "where is this?" and "what did you shoot this on?" within hours of a post going live.

Everything I post is built on story, cinematography and the feeling of actually being there, as that is what my audience stays for and why they trust what I show them. That trust is what a brand steps into when we work together.

sedyyfilms
sedyyfilms Mont Saint-Michel, France
Instagram Face Forward
1,777,387 views
233,271 likes
21,533 saves

sedyyfilms this place is out of a dream

sedyyfilms
sedyyfilms Lake Como, Italy
Instagram Cinematic Quality
1,692,535 views
154,165 likes
18,118 saves

sedyyfilms the perfect summer in lake como

The Creator

Behind the lens

Eduard Simonov
Eduard Simonov
@sedyyfilms

Eduard crafts cinematic travel and lifestyle visuals that fully immerse audiences into his world. His content evokes emotion, inspires adventure, and consistently resonates at scale, built on a foundation of authentic storytelling and a filmmaker's eye for every frame. His work has reached over 700M views and earned the trust of some of the world's most recognizable brands.