Creative Partnership Proposal

Sedyy×Hasselblad

Bringing photography back to feeling.

The Concept

A filmmaker’s process,
on a Hasselblad.

I’ve spent years making films, and photography is the thing I keep circling back to. This campaign puts a Hasselblad inside my actual process: cinematic behind-the-scenes of how an image gets made: the light I wait for, the frame I choose, the moment I press the shutter. The finished stills land as carousels.

My audience follows the craft, not just the view. More than 150 comments ask what I shoot with, and the reaction to the work itself is “masterpiece” and “like a movie” 800+ times across my comments, so a transformation story gives them a reason to watch every chapter. Hasselblad isn’t being reviewed here, it’s the reason the story exists.

Hasselblad X2D II held in two hands, ready to shoot

The Short Version

Campaign at a glance.

The Idea

After years of making films, this campaign crosses me into photography with a Hasselblad: cinematic behind-the-scenes of my process through golden hour on European streets, and the photographs that come out of it.

What Gets Made

1–2 cinematic behind-the-scenes Reels of my process with the camera, plus stills carousels of the photographs it makes.

When

I’m Europe-based, so the location is yours to pick: any city on the continent at a week’s notice, live within ~3 weeks of confirmation.

Why It Lands

150+ ask what I shoot with, and “masterpiece” appears 800+ times in my comments: a transformation story gives that audience a new chapter to follow.

The Proposal

What this looks like,
on both sides.

You Provide

Hasselblad Camera

The body and lens the story is built on: my first real camera for photographs, in frame from day one

Product

Campaign Partnership

Rate and final deliverable count agreed together before anything is shot

Creative Freedom

The story told in my voice and format, where the camera fits naturally into the way I shoot

Native Integration

You Receive

1–2 Behind-the-Scenes Reels + Stills Carousels

My process with the Hasselblad, cross-posted to Instagram & TikTok

1M+ Audience

4 × Instagram Stories

The camera inside real shooting days, posted live during the campaign

275K+ Instagram

1–4 Photo-Dump Integration

The camera over my shoulder and the photographs it makes

275K+ Instagram

Usage Rights

30-day paid usage + 1-year organic, both extendable

30-Day Paid + 1-Yr Organic

1M+

Cross-Platform Audience

275K+ Instagram · 700K+ TikTok · plus Threads and YouTube Shorts

700M+

Lifetime Views

across all platforms since 2019

13.0%

Engagement Rate

per post, against reach

Past Campaigns

A proven track record with
global brands.

Real campaigns, real numbers. The same cinematic format I would bring to Hasselblad.

Samsung

Galaxy S26 · Sponsored Campaign

A paid campaign for the Galaxy S26. A full cinematic piece built to show the phone as a creator’s tool, not a spec sheet, and cut so it plays like content first and an ad second.

sedyyfilmsPaid Partnership · Samsung

TikTok

88,800 views

10,700 likes

923 saves

sedyyfilms Shot entirely on the Galaxy S26. @samsung

Insta360 Ace Pro 2

Flagship Action Camera

The Insta360 Ace Pro 2 launch, shot as a cinematic low-light travel piece rather than a spec demo. That format carried it past half a million views on TikTok.

sedyyfilmsPaid Partnership · Insta360

Instagram TikTok

73,125 views

4,001 likes

314 saves

+ 547.9K on TikTok

sedyyfilms Low light, no compromise. @insta360

DJI Osmo 360

360° Action Camera

The DJI Osmo 360 launch, captured as a single-take 360 story built to show the camera in real use, out shooting at golden hour. One tap, the whole scene.

sedyyfilmsPaid Partnership · DJI

Instagram TikTok

58,110 views

3,704 likes

277 saves

+ 462.4K on TikTok

sedyyfilms One tap, the whole scene. @djiglobal

Wondershare

Repairit · Recoverit · Creative Software

Sponsored storytelling for Wondershare’s creative software, Repairit and Recoverit. Two briefs that could easily have been screen-recorded tutorials, told instead as real moments from my own workflow.

Across the two posts: 115K+ views on Instagram and close to 100K more on TikTok, for a software tool. That’s the point of the format. The product sits inside a story people already want to watch, and that carries over directly to the product I would be creating with in every frame.

sedyyfilmsPaid Partnership · Wondershare

56,743 views

4,595 likes

301 saves

+ 56.3K on TikTok

sedyyfilms Fixed a corrupted clip in minutes. @wondershare

Instagram TikTok

sedyyfilmsPaid Partnership · Wondershare

59,006 views

3,891 likes

347 saves

+ 42K on TikTok

sedyyfilms Got the footage back with Recoverit. @wondershare

Instagram TikTok

Straight From The Comments

“what camera is that?”

The most-asked question under my videos isn't praise, it's this one. Nobody prompted a single comment here. They're just the people who cared enough to type it, and there are over 100 of them.

34.9M

Reach, Last 9 Months

100+

Asked What Camera or Lens

Real comments from my videos · 32 of 100+, verbatim · handles anonymised

The Format

Why this content
actually converts.

Face-Forward

My content opens on me, not the view. My audience knows my face and trusts my taste. When I show them the gear I actually use, the comments fill with people asking what it is and where to get it.

Cinematic Standard

Every piece is colour-graded, sound-designed, and paced for emotion. It reads as film first and ad second, which is why sponsored work sits on my grid without breaking it.

13.0% Engagement

That is likes, comments, saves and shares measured against the reach of each post, and half of everything I put out does better than it. These are not passive followers. They save, share, and DM asking "where is this?" and "what did you shoot this on?" within hours of a post going live.

Every piece is crafted with authenticity, keeping storytelling, cinematography, and human connection at the heart of the frame. That is what evokes deep emotion in my audience, and what turns viewers into a highly engaged, loyal community: the exact value brands look for when partnering with Sedyy.

sedyyfilms Mont Saint-Michel, France

Instagram Face Forward

1,672,670 views

222,361 likes

20,491 saves

sedyyfilms this place is out of a dream

sedyyfilms Lake Como, Italy

Instagram Cinematic Quality

1,512,503 views

128,594 likes

14,830 saves

sedyyfilms the perfect summer in lake como

The Audience

An audience that acts, not scrolls.

How they behave

41.8MViews in the
last nine months 34.9MTotal reach,
same window

332KAverage views
per video 10Posts past 1M views
last nine months alone

3.6K saves per video on average, 513K saves and 579K shares across all 155 posts. Saving and sharing is intent, not passive scrolling.

Who’s watching

81%Aged 18–34 46%In the 18–24
bracket

77%Male 23%Female

Nearly one in four is female, on the followers Instagram can identify.

How deeply they engage

13.0%

Typical post

17.8%

Best quarter of posts

Likes, comments, saves and shares measured against reach, not against follower count.

Where they are

21% Western
market

31K+ in the United States, the largest single Western market.

Western21%

South Asia19%

MENA18%

Latin America10%

Southeast Asia10%

East Asia7%

Russia + Central Asia3%

Other markets12%

Instagram only, 275K+ followers on @sedyyfilms. Last nine months to 16 August 2026: 155 posts, of which 126 are video. Views and per-video averages are measured over the videos; reach, saves and shares cover all 155 posts.

What's Included

Every deliverable, clearly defined.

1–2 Behind-the-Scenes Reels + Stills Carousels

The Hasselblad inside my process through golden hour on European streets, the photographs landing as the carousels my audience saves most, cross-posted to my Instagram and TikTok and tagged to Hasselblad. Scope starts at one Reel and scales to two: the process behind the image first, then the photographs that come out of it. The format that reaches far beyond my own followers.

Cross-Posted · 1M+ Audience

4 × Instagram Stories

Four Stories posted live during the campaign, each following the Hasselblad through real shooting days, driving immediate profile visits and interest directly to you.

Posted to 275K+ Instagram

1–4 Photo-Dump Integration

Curated multi-image posts of the Hasselblad over my shoulder and the photographs it makes across European streets. The format my audience saves and returns to most.

Posted to 275K+ Instagram

Usage Rights

30-day paid usage (extendable) plus one year of organic usage (extendable). Every asset cleared to run as paid media: TikTok Spark and Instagram Partnership Ads.

30-Day Paid + 1-Yr Organic

Also Trusted By

The Creator

Who's behind the lens

Eduard Simonov

@sedyyfilms

Eduard crafts cinematic travel and lifestyle visuals that fully immerse audiences into his world. His content evokes emotion, inspires adventure, and consistently resonates at scale, built on a foundation of authentic storytelling and a filmmaker's eye for every frame. His work has reached over 700M views and earned the trust of some of the world's most recognisable brands.

Instagram · 275K+ TikTok · 700K+ contact@sedyy.com

Sedyy×Hasselblad

A filmmaker’s process,on a Hasselblad.

Campaign at a glance.

What this looks like,on both sides.

A proven track record withglobal brands.

“what camera is that?”

Why this contentactually converts.

Face-Forward

Cinematic Standard

13.0% Engagement

An audience that acts, not scrolls.

Every deliverable, clearly defined.

1–2 Behind-the-Scenes Reels + Stills Carousels

4 × Instagram Stories

1–4 Photo-Dump Integration

Usage Rights

Who's behind the lens

Let's make somethingworth watching.

A filmmaker’s process,
on a Hasselblad.

What this looks like,
on both sides.

A proven track record with
global brands.

Why this content
actually converts.

Let's make something
worth watching.