
A handful of my videos have turned my dreams into reality, with the biggest video reaching over 75M views across platforms. Nobody has ever seen how they were made, and that is exactly what I would showcase with the Meta Ray-bans.
My vision for this campaign goes back to the exact places those videos were filmed, re-creating each shot and showcasing my process behind it. My audience constantly asks about my process, my gear and my travels, so the glasses are the perfect tool to finally show it.
My work has generated 700M+ views across platforms, and my audience constantly asks about the process behind it.
Each behind-the-scenes video goes back to one of my viral spots that have all shaped my brand and brought forth a whole new era of content creation. The glasses capture the whole process, from reaching the spots, going through the vision, setting up the camera, and achieving the final results. This is exactly what my audience has been asking about in the comments for months.
The behind-the-scenes videos showcase the glasses in the format they were meant to be used in, capturing each moment authentically as it happens. A dedicated product video would also showcase the glasses’ full range of features, such as built-in audio, communication, Meta AI and filming.
The works that built the page, and the places they were made in. Every one of these is a location on the route, and every one of them gets re-created with the glasses documenting the whole process.






















The pilot campaign covers two countries to start, the Netherlands and Switzerland for example. It carries two to three behind-the-scenes videos from the spots the viral videos came from, a dedicated product video, and two story sets for each country featuring the glasses. Usage is 12 months organic plus 30 days paid. The whole thing comes to $22,000 to $28,000, depending on how many countries it covers. Everything is tagged to you, and every video comes to you before anything is posted.
Both the scope and the budget can be adjusted. If this pilot campaign works, my vision is to carry it into a longer series on my page. That series goes behind the works as I built the career, and lets my audience in on the process.
Shot as I re-create the videos people already know, at the spots they came from, captured entirely on the glasses. Each carries the Ray-Ban Meta glasses tag and tags @raybanmeta.
Posted to 1M+ AudienceDelivered from the road across both trips, for the part of my audience that follows the process closest. The glasses are worn, shown and tagged throughout.
Posted to 275K+ InstagramReleased once the series is running and my audience has already seen the results. It shows what the Ray-Ban Meta glasses do and the real use cases, inside my own workflow.
Posted to 1M+ AudienceDelivered in full resolution and licensed for your channels. 12 months organic and 30 days paid, both extendable.
Yours to Keep & RunNobody learns what a wearable can truly do from an advert. They watch somebody they already follow make something they wish they had made, then notice the angle could only have been caught one way. The demo comes later and the footage comes first.
That is what this format does for a product that is worn rather than operated. Every behind-the-scenes cut is footage that could not exist without the glasses, so the capability proves itself instead of being claimed.
Across the 126 videos I have posted in the last nine months my videos average 332K views each. Over the same nine months that came to 513K saves and 579K shares, which are the two things nobody does by accident. Saving a post is somebody planning to come back to it, and sharing it is somebody putting their own name behind the recommendation. That is intent rather than attention.
Intent is the floor here, not the goal. My audience sees the glasses in real use across every trip, and they come away wanting to film their own moments the same way. They also learn what the glasses actually do along the way, from the audio and the calls to Meta AI and the camera itself. The viewers get attached to the whole process, not just the result. That is why they save and share it, and why the glasses stay in front of people long after the campaign ends.
Every number in this section is Instagram alone over the last nine months. The same videos also run to a separate TikTok audience, so the real reach here is higher.






















Real campaigns, real numbers. The same cinematic format I would bring to the Ray-Ban Meta glasses.
A paid campaign for the Galaxy S26, built around Samsung’s new Horizontal Lock feature. Shot as a fully cinematic piece instead of a demo, with the feature used for real through story-first, face-forward filmmaking, so it plays like content first and an ad second.
The DJI Osmo 360 launch, captured as a single-take 360 story built to show the camera in real use, out shooting at golden hour. One tap, the whole scene.
The Insta360 Ace Pro 2 launch, shot as a cinematic low-light travel piece rather than a spec demo. That format carried it past half a million views on TikTok.
The Antigravity A1 flown at sunrise over Budapest, shot as a morning film instead of a product demo. The first 360 drone, shown doing the thing people actually want it for.
Sponsored storytelling for Wondershare’s creative software, Repairit and Recoverit. Two briefs that could easily have been screen-recorded tutorials, told instead as real moments from my own workflow.
Across the two posts: 115K+ views on Instagram and close to 100K more on TikTok, for a software tool. That is the point of the format. The product sits inside a story people already want to watch, and that carries over directly to the glasses I would be wearing in every frame.
200+ comments bring up my gear, and more of them ask the same in my DMs. Not one has ever been shown how the shot itself came together, and that is exactly what this campaign hands them.
My content opens on me, not the view, and my audience knows my face and trusts my taste. So when I wear something in a video, the comments fill with people asking what it is and where to find one.
Every piece is color-graded, sound-designed, and paced for emotion, so it plays as content first and advert second, and sponsored work sits on my grid without breaking it.
That is likes, comments, saves and shares measured against the reach of each post, and half of everything I put out does better than it. These are not passive followers. They save, share, and DM asking "where is this?" and "what did you shoot this on?" within hours of a post going live.
Everything I post is built on story, cinematography and the feeling of actually being there, as that is what my audience stays for and why they trust what I show them. That trust is what a brand steps into when we work together.
Eduard crafts cinematic travel and lifestyle visuals that fully immerse audiences into his world. His content evokes emotion, inspires adventure, and consistently resonates at scale, built on a foundation of authentic storytelling and a filmmaker's eye for every frame. His work has reached over 700M views and earned the trust of some of the world's most recognizable brands.